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Understanding customer lifetime value (CLV) is crucial for businesses as it measures the amount a customer is estimated to spend with them over their lifetime. By optimizing CLV, businesses can make strategic decisions to retain customers through personalized experiences, loyalty programs, and customer engagement. Marketing also plays a vital role in building brand awareness, targeting the right customers, and encouraging repeat business. Amazon's business model centers around maximizing CLV through personalized product recommendations, subscription services, and exceptional customer service. Ultimately, optimizing CLV can help businesses create a loyal customer base and achieve long-term success.

Understanding consumer behavior to build lead generation campaigns Lead Generation [...]

Running your small business has its own set of advantages. The biggest one being, autonomy. However, remember what Uncle Ben said to Spiderman - with great power comes great responsibility. Behind the powerful exterior, a small business owner goes through multiple decision-making processes daily that can impact business outcomes. Compared to their large business counterparts, who have delegated responsibilities to individual employees, who perform their mentioned tasks and report

Blink it and you miss it. FOMO is real. Trends that you know off are passe. Your go-to-market strategy is on target, but your consumer has just changed course. This energetic, dynamic, ever evolving psychological environment demands doing things differently or re-package methodologies to seize the moment, the attention of your intended buyer. According to Gartner’s CMO spend survey 72% report that their spends on marketing innovation has increased this year and 21% of a marketeer’s budget is set aside for innovative initiatives despite cut in other areas.